Icons of the American Marketplace: Consumer Brand Excellence
Type
Book
Authors
ISBN 10
0307383458
ISBN 13
9780307383457
Category
Coffee Books
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Publication Year
2007
Publisher
Pages
528
Description
From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.See the official Web site for this book at www.AmericanBenchmarkPress.com - from Amzon
Number of Copies
1
